The Football World Cup for Smart People – 3 – Bernard-Henry Lévy, 2006

June 25, 2014 § Leave a comment

  • Bernard Henry-Lévy, “Zidane”Wall Street Journal, 11 July 2006

really shouldn’t be in here: this is a straight red card for grandiose use of metaphors and for name-dropping (Abbé Pierre!  Mother Theresa! Mandela! Machiavelli! Dostoyevsky!) over the 2006 World Cup Final and Zidane’s head-butt. But Zidane as Achilles, Domenech as Agamemnon, Makelele as a Myrmidon — this is irresistible. Also, as a reading of the football hero as convoking narrative tropes of the mythical figure of the Homeric Hero (is Zidane Achilles or Ulysses now?). Mostly, though, this piece deserves to be on our list for proposing to read Zidane as the media icon that rebels against mediatisation (“I am not this idiotic, empty hologram”) — maybe a uniquely French perspective on global media (resist!)?

On the take that the headbutt is in anyway good as it shows resistance to the powers of marketing (end of the post), hmm, excuse-me? However symbolic you want it to be, a head-butt is a head-butt. Even a semiotically-charged head-butt has got to hurt…

On our list, then, with BHL at his usual best with good dribbling skills, excellent vision of the game, and some good on-goal opportunities —  but a red card in the end.

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