Ballyhoo ain’t dead — another research project

January 8, 2014 § Leave a comment

A study of ballyhoo, from the 1920s to today (the Carrie stunt at a New York café, october 2013):

  • a resurgence today, after decades of marginalisation of ballyhoo promotion to “disreputable” exploitation movies?
  • if so, why a resurgence in new media today? Are we re-discovering a sense of media magic due to new technologies?
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