Film Publicity and Politics, 1920
April 30, 2010 § 2 Comments
Harry Reichenbach, on the existential link between new media and modern politics:
“Do motion pictures have to be advertised in this extraordinary way?”, asked the District Attorney.
“I will answer that question in this way, judge,” replied Reichenbach. “You take Governor Cox; he is running for President. Well, you see pictures of him in the papers cooking in camp; you see pictures of his wife cooking doughnuts, and you see his son riding a bicycle.
“Now, what has that got to do with his ability to be President? Nothing. But people will be attracted by that sort of stuff, and that is why it is put out. It is the same kind of press agenting that is put across for the movies.”
(NYTribune, 30 juillet 1920)